HOW TO WIN FRIENDS AND INFLUENCE PEOPLE is one of the first bestselling self-help books ever published. Written by Dale Carnegie, Twelve Things This Book can Do For You 1. Get you out of a mental rut, give you new thoughts, new visions, new ambitions. 2. Enable you to make friends quickly and easily. 3. Increase your popularity. 4. Help you to win people over to your way of thinking. 5. Increase your influence prestige and ability to get things done. 6. Enable you to win new clients and customers. 7. Increase your earning power. 8. Make you a better sales person, a better executive. 9. Help you to handle complaints, avoid arguments, keep your human contacts smooth and pleasant. 10. Make you a better speaker, a more entertaining conversationalist. 11. Enable you to apply the principles of psychology in your daily life with ease. 12. Help you to arouse enthusiasm among your associates. Think and Grow Rich was written by Napoleon Hill and promoted as a personal development and self-improvement book. While the book's title and much of the text concerns increasing income, the author insists that the philosophy taught in the book can help people succeed in any line of work, to do and be anything they can imagine. Hill studied their habits and evolved 16 "laws" to be applied to achieve success. Think and Grow Rich condenses them, providing the reader with 13 principles in the form of a "Philosophy of Achievement". Mark Hansen has said time has shown that two of the laws/principles are most important: 1. The Mastermind principle/process 2. "Know very clearly where you want to go." The 13 "steps" listed in the book are: 1. Desire 8. Persistence 2. Faith 9. Power of the Mastermind 3. Autosuggestion 10. The Mystery of Sex Transmutation 4. Specialized Knowledge 11. The Subconscious Mind 5. Imagination 12. The Brain 6. Organized Planning 13. The Sixth Sense 7. Decision The book asserts that desire, faith and persistence can propel one to great heights if one can suppress negative thoughts and focus on long-term goals.